Zest.

Where strategy gets its energy.

Working with ambitious brands and the leaders behind them, at the moments that define what comes next.

How we work →Our capabilities →
About the practice

Strategy built for brands that refuse to stay still.

DisciplineOpenness
Rigorous thinking. Deep curiosity.
Insight-driven. Intuition-infused.
Structured thinking. Room to explore.
The work lives in the pull between them.

The work is always a conversation. Collaborative, iterative, dynamic. And when the moment calls for it, we extend the invitation.

Technical experts, industry specialists and creative talent take their seat at the table. The economist sits next to the environmental designer. The marketing specialist alongside the sector expert.

Every engagement is personally overseen by Candice de Saldanha, whose career spans both executive roles and advisory work with Fortune 500 companies, startups and public institutions. LinkedIn

Capabilities

The Work

01

Insight and Direction

We define what matters and where to focus.

Customer and Consumer InsightsMarket and Category MappingStrategic PositioningFinancial Modelling
02

Experience and Expression

We give strategy its form.

Service DesignProduct and Feature DefinitionEnvironmental and Experiential DesignBrand Identity and Tone
03

Launch and Momentum

We take strategy from the room into the world.

Go-to-Market PlanningPilot Design and MeasurementChange Navigation and CommunicationCapability Build and Support
How we partner

The shape of our work.

While the work defines the final scope, timeline and deliverables, most engagements take one of three broad shapes.

2–6 weeks

Focused Sprints

Concentrated engagements with a defined output. A positioning platform, a strategic audit, a market assessment. Fast, focused, built around a clear brief.

Best forStrategic audits and diagnosticsPre-launch clarity workImminent decisions or pivots
8+ weeks

Strategy Buildouts

Deeper projects that require research, synthesis and iteration across multiple workstreams. Building out the full strategic foundation, from the thinking through to the roadmap.

Best forStanding up a new business or offeringMarket or category expansionBrand repositioning
Monthly

Fractional Partnership

An ongoing engagement structured as a monthly retainer. Context builds, relationships deepen and strategic thinking becomes genuinely embedded in how the organization operates over time.

Best forBuilding out early-stage capabilities and processesFilling a leadership gap during a period of transitionEmbedding an external perspective at the table
Experience

The spaces we’ve explored.

ConsumerRetailConsumer GoodsHospitality and EntertainmentLoyaltyGaming and MediaHealth and Wellness
IndustrialMiningManufacturingConstruction
Public SectorHealthcareDefence

Let’s start a conversation.

Tell us where you are and what you’re working toward.

hello@zeststrategy.com→